Thou Shalt Always Advertise And Thou Shalt Never Not Advertise Raise your trumpets in unison and let them blare! This is the big commandment. The numero uno. No other business activity says with such gung-ho: "We are here, this is our offer, will you honour us with your patronage?" Thou Shalt Invest In All Matters Of Marketing The Company Treasury always believes that the marketing budget is out of control. Do not subscribe to this lunacy. Marketing proliferates interest and sales, and increases consumers otherwise dreary lives to unimaginable heights. Thou Shalt Seek Out The Affairs Of A Professional Imagine the painstaking effort you have invested into your company, only to watch in horror as some lackey creates branding marred by stupefying mediocrity. Let the real creatives create. Their livelihood depends on your brand's notoriety and enduring legacy. Thou Shalt Never Prefabricate My Logo There is nothing more utterly vile than the cross-pollinating of business and clip-art roughians. Your branding is so vital that it deserves nothing less than bespoke designery. Thou Shalt Admit Past Mistakes Mistakes are the entry to success. At the very least, you will know what doesn't work. Come to the light, warts and all, we will always welcome you with open arms and instead, formulate a smashing symmetry of strategy, designery, languidity and panache. Thou Shalt Ignore Grandiose Claims The marketing profession is a terrifying wasteland of tomfoolery and Johnny-Come-Latelys. Prognosticators guaranteeing results without the use of pragmatic strategies and spell-bound aesthetics that jars your senses? OH HOW THEY LIE! And if you confront this heresy, please report to the proper authorities at once. Thou Shalt Always Embrace The Unusual It's quite simple really. Instead of humdrum marketing, seek out the unusual and differentiate.
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